Is Cutting Your Losses Really 'Giving Up?'

So many people are afraid to 'let go' of dieting because they think it means 'giving up'.

But considering that diets have an incredibly low success rate and you have so much to lose along the way, it is often the smart move to make!

The damages are not only physical, they are mental, social and emotional not to mention the time you waste when you could be living and enjoying your life.

So all you are really giving up on is further heartbreak, when will you stop gambling and move on?

In business, you would call this cutting your losses because the return on investment is virtually non existent!